Efreshli
Efreshli helps you visualize real furniture by brands you love in your own space making design more accessible.
- Improved overall performance and web vitals by 45% through the strategic implementation of Incremental Static Regeneration (ISR) and advanced technologies like React Server Components (RSCs), achieving significant improvements.
- Refactored the infrastructure using Turborepo to manage diverse products across different countries, all utilizing the same design system.
- Enhanced the SEO for all web pages, especially the products pages, the Sitemaps, and the FB Commerce Manager.
- Orchestrated the seamless integration of GTM, GA4, and Google Ads, enhancing tracking accuracy and strengthening advertising strategies.
- Integrated various payment gateways, Calendly, and other tools.
- Led the frontend team’s development through regular course discussions, ensuring skill enhancement and alignment with project goals. Provided technical guidance and ensured clear user story details, fostering team efficiency and effective problem-solving in complex scenarios.